Partnership Deal with Leading International Carrier Includes Fourth In-Language Platform Developed by Vringo
NEW YORK–June 29, 2009—VringoTM and its partner, Innova Group, have announced a partnership with Armenia’s leading mobile operator VivaCell-MTS, a subsidiary of Mobile TeleSystems OJSC (“MTS” – NYSE: MBT). Through the partnership, Vringo’s video ringtone service will be available to more than 2,000,000 mobile subscribers of VivaCell-MTS in Armenia through a co-branded VivaCell-MTS-Vringo online platform and will constitute the first deployment of such innovative and stimulative technology in CIS countries.
The VivaCell-MTS-Vringo service, to be rolled out on a subscription basis, will provide access to Vringo’s video ringtone application and its library of 4,000-and-counting video ringtone clips. For a fee, subscribers may download this premium content.
“Through this arrangement with Vringo and Innova Group, VivaCell-MTS is now able to offer our subscribers more multimedia content and more stimulating ways to use that content than ever before,” said VivaCell-MTS General Manager Ralph Yirikian. “We believe Vringo’s fun and captivating video ringtones will be an extra tool in our efforts to keep our subscribers updated with the latest technologies.”
“Vringo is thrilled that VivaCell-MTS is joining our growing family of carrier partners,” said Vringo CEO Jon Medved. “This exclusive agreement will enable VivaCell-MTS to use Vringo’s suite of customizable tools to engage its customers through the most important pivot on the mobile device: the ringtone.”
“Armenia is a fast evolving country in the mobile area and working with VivaCell-MTS is an important project for Innova. We truly believe in Vringo’s Video Ringtone solution and our cooperation with Vringo and VivaCell-MTS initiates an important project for Innova.”, said Innova’s CEO Mr. Vassilakis Manos.
This is the fourth custom-built in-language carrier platform Vringo has created for an international mobile partner. Others include platforms in Vietnamese for Viettel, in French for Bouygues Telecom and in Turkish for mobile provider Avea.
In addition to carrier partners, the company also maintains relationships with content providers (including Turner, Discovery Mobile and Agence France Presse) and handset manufacturers, such as Sony Ericsson, which is including a direct online link to Vringo on its new Sony Ericsson Walkman™ phones.
Vringo is also partnering with Innova Group to provide billing services for the partnership with MTS Group.
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About Vringo
Founded in 2006, Vringo is bringing about the evolution of ringtones. With its award-winning video ringtone application, Vringo takes a sledgehammer to the traditional call signature, transforming the basic act of making and receiving mobile phone calls into a highly visual, social experience.
By installing Vringo’s application, which is compatible with more than 200 handsets, users can create or take video, images and slideshows from virtually anywhere, including Vringo’s library of 4,000-and-counting video ringtone clips or the Web, and make it into their personal call signature. In a first for the mobile industry, Vringo has introduced VringForward™, a technology that lets its users select which video ringtone their friends will see when they call.
Vringo is backed by Warburg Pincus and by private investors. The company has been heralded by The New York Times as “the next big thing in ringtones” and by USA Today as having “to be seen to be believed.” To witness the next generation of ringtones and see a list of supported handsets, please visit www.vringo.com.
About Innova Group
Innova Group, headquartered in Athens-Greece, with local presence in five more countries (Albania, Armenia, Bulgaria, Cyprus, and Romania) operates within the Telecommunications and IT ecosystem, providing complete solutions for VAS, Information and network Security, next Generation networking and OSS & IT. Innova Group has built an extensive set of professional services to complement the solutions to its partners and has heavily invested on integration and customization expertise on its business lines.
Innova Group with its affiliate M-Sensis offers FLEXY, a multipurpose Services platform, aiming at delivering a range of innovative services that increase ARPU and minimize CAPEX, while constantly remaining adaptable to customers’ sole needs. FLEXY platform constitutes a rapid services’ and applications’ creation and deployment framework. Additional information can be found at Innova’s Group Web site: www.innova-sa.gr
About VivaCell-MTS
VivaCell-MTS (K-Telecom CJSC) is the leading Armenian mobile operator, providing a wide range of Voice and Data services. Since its launch on 1st July 2005, in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives the development and offering of innovative mobile communications products, services and features in the Armenian mobile communications market. For more information, visit www.vivacell.am.
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Mobile TeleSystems OJSC (“MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 93.98 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about MTS can be found at www.mts.ru.