Comunicano

Truphone’s New BlackBerry 10 App Will Enable Mobile VoIP and Low-Cost Global Roaming

Truphone’s Positive Experience as a BlackBerry 10 DeveloperIllustrates the Platform’s Programming Capabilities and Other Benefits  

London, U.K. (May 1, 2012): Truphone today announced it’s developing a global roaming application based on RIM’s BlackBerry 10 platform. The new application will let BlackBerry 10 users make international calls and send text messages over Wi-Fi or 4G/LTE at rates up to 90 percent cheaper than mobile operator tariffs.

BlackBerry 10’s advanced APIs, new programming tools, intuitive programming environment and developer features are enabling Truphone to slash development time and create market-differentiating features. As a result, the new Truphone app will provide a superior user experience, including reliable, high-quality Wi-Fi and 4G/LTE calling and other over-the-top (OTT) services that take advantage of the BlackBerry 10 platform.

“RIM has got it right with the BlackBerry 10 platform.  They have really streamlined the app-development process,” said Adam Linford, Truphone Head of Labs and Mobile Applications. “The platform’s support for open-source components flattens the learning curve enabling us to build a new application quickly and cost-effectively and have it ready to go when the first BlackBerry 10 devices debut.”

The BlackBerry 10 app also will enable Truphone to accelerate its efforts to offer converged voice and data services to BlackBerry users over Wi-Fi and 4G/LTE networks. Truphone’s industry firsts include the first commercial release of a Wi-Fi calling app on Nokia N and E series smartphones in 2006. Truphone released its current BlackBerry app in 2008 to provide dial-around and callback capabilities and low-cost SMS, minimizing the cost of international communications.

“Truphone’s BlackBerry 10 application will be the product of two things: Our leadership in being first to market on new platforms, and RIM’s visionary approach in developing a platform that’s developer-friendly,” Linford said. “Our new BlackBerry solution will debut at a time when Wi-Fi offloading and other OTT services begin to reach the tipping point to become the business traveler’s must-have options for reliable, global and cost-effective communications.”

About Truphone

Truphone is the world’s first truly global wireless carrier, helping people and businesses around the world thrive.

Founded in 2006, the company uses innovation to drive convenience up and costs down. The company is a pioneer and innovator in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including Blackberry, iPhone, iPod touch, iPad, Nokia E and N series, and Android. 

The company’s flagship GSM service, Tru, helps international business by delivering significant savings via local rates while abroad and Tru’s least cost roaming. Tru service works in over 200 countries around the world. Truphone is currently selling its service in the UK and will be broadly selling in the US and several other countries this year. Truphone offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges.

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Astronomical Roaming Costs Have Contributed to Lost Business in One of Four Fortune 1000 Companies Surveyed

Corporations Forced To Consider Alternatives To Save On International Calling

RESEARCH TRIANGLE PARK, N.C., (Jan. 27, 2012): Research from CCMI, a leading information source for the telecom industry, reveals that a majority of Fortune 1000 companies are pursuing alternatives to control the exorbitant wireless bills incurred when employees do business internationally.

The report, commissioned by Truphone, the world’s first truly global mobile operator, found that 40 percent of companies are forbidding or curtailing business usage of wireless devices while abroad to help manage costs. In addition, 24 percent said that they have lost business as a result of roaming costs. Perhaps most shocking is that nearly 37 percent of companies surveyed spend $1,000 or more per month per user on average wireless roaming costs for their international travelers, with stories of single monthly bill charges ranging from $10,000 to $200,000.

“These survey findings highlight the fact that among the biggest organizations in the country, the cost of roaming is a genuine pain point and significant expense item,” said Gary Cohen, Senior Vice President and General Manager, Truphone Americas. “There is also evidence that small- and mid-sized companies are burdened with the same challenges.” 

George David, President of CCMI, said, “The key take-away from the survey is that virtually all respondents demonstrate a high degree of correlation in their desire for a more effective solution to control runaway wireless roaming costs. For a player that brings a high quality service to bear, this is a clearly valuable market niche.” 

The study reveals other key findings related to roaming expenditures, alternatives corporations are using to offset roaming costs, travel trends and more. Click here to download the white paper and learn more. 

About the research

CCMI conducted the research on behalf of Truphone, with a statistically significant sample size of 128 telecom expense management decision makers from Fortune 1,000 companies taking part.  The purpose of the survey was to understand current trends in international travel, international wireless spending and best practices used to control international roaming costs.

About Truphone

 Truphone is the world’s first truly global wireless carrier, helping people and businesses around the world thrive. 

Founded in 2006, the company uses innovation to drive convenience up and costs down. The company’s flagship GSM service, Tru, helps international business by delivering significant savings via local rates while abroad and Tru’s least cost roaming. 

Tru service works in over 200 countries around the world. Truphone is currently selling its service in the UK and will be broadly selling in the US and several other countries this year. Truphone offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges. 

The company is also a pioneer in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including Blackberry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

About CCMI

CCMI is the industry’s leading provider of telecom rate and data solutions and information. We are dedicated to delivering relevant, highly specialized and strategically focused content. Find a complete product listing at http://www.ccmi.com/Products. CCMI publishes Voice Report, the leading independent source of telecom news, analysis and award-winning guidance on communications technology services and equipment for the enterprise. For analysis and guidance on the latest telecom happenings, visit http://www.TheVoiceReport.com, and sign up to receive email updates. 

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Tru Appoints Steven Robertson as Chief Executive

Ex Openreach Chief Joins World’s First Global Mobile Network

Aug. 22, 2011 -- Tru, the world’s first global mobile network, today announces the appointment of Steven Robertson as Chief Executive Officer.
 
The new Tru supremo said, “These are exciting times for Tru, I’m looking forward to helping the company realize its vision of becoming the world’s first truly global mobile network.”
 
He continued, “The current state of the voice and data roaming market is untenable. People who live and work internationally expect to stay connected. Right now the costs of staying in touch are so high that most users simply turn off their handsets abroad – it’s clear the market isn’t working.”
 
“Tru has the potential to turn the market on its head, building a new type of network that spans multi-country borders and eliminates roaming as we understand it today."
 
“It’s going to be an enormous operational challenge, I already know some of the executive team and it’s a talented group of people - I’m absolutely confident we can deliver on the tasks ahead of us – but there’s a lot of work to do.”
 
Prior to joining Tru, Steven Robertson served as CEO of Openreach, from its inception until April this year. He replaces ex Vodafone and Yahoo stalwart Geraldine Wilson, who has led the organization since 2008 and stepped down last week. Coen van Breda, CFO, has also left the business.
 
Steven Robertson – short biography
Appointed as CEO Openreach on September 22, 2005 - a multi billion pound business, with 30,000 employees, responsible for running the UK's local access network infrastructure. As CEO of Openreach, Steve's delivered the services required by all of the UK's communications providers, in a completely fair and equal way, so as to ensure that the UK has a healthy and vibrant telecommunications industry. Prior to this appointment, Steven served as Managing Director of BT Wholesale Operations where he was responsible for the overall performance and operation of the whole of BT's UK mainland telecommunications network. He re-joined BT from COLT Telecommunications in October 2002. In this role At COLT, Steven served as managing Director, responsible for the design, deployment and operation of their pan-European infrastructure as well as product management and sales for COLT's pan-European business. Steven held a number of positions across BT Group including Director of Data Products responsible for product management and marketing of BT's £1.2bn Data portfolio, as well as a range of product management and engineering roles focussed on BT's international business. Between 1994 and 1998 Steven worked at Concert, BT's joint venture with MCI. As Senior Vice President Network, Systems and Operations, he was responsible for the design, deployment and operations of Concert's global network and systems with teams in fourteen countries around the world.
Steven's education includes an MA from Edinburgh University and an MSc from the London School of Economics
 
About Tru
Truphone is the world’s first truly global mobile network operator, helping people and businesses around the world thrive. We provide communications services that save them money and simplify their lives.
 
Founded in 2006, the company uses innovation to drive convenience up and costs down. The company’s flagship GSM service, Tru, helps international business by charging local rates instead of roaming rates, and low cost international calls, text and Data.
 
In a growing number of countries throughout the world, (currently UK, Australia and US – with Spain, Netherlands and Hong Kong due to launch in 2011) Tru offers customers the option of having multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges. 
 
The company is also a pioneer in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including Blackberry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

Tru Unveils New International Business Plans

 The Mobile Operator's 'Elite' business plans offer savings of more than 80 percent on voice and data bills

Tru, the world’s first global mobile network, today announced its Tru for Business Elite voice and data plans for U.S.-based business travelers. The new intercontinental bundles of minutes, data and texts can be used across all Tru countries¹, saving businesses over 80 percent on their international roaming bills².

The innovative Tru for Business Elite plans include:

• Data, minutes and texts bundles which can be used across all Tru Countries providing over 80 percent savings compared to other carrier’s published business roaming rates
• European minutes which can be used across 30 countries offering savings of between 30 percent and 60 percent on calls between Europe and Tru Countries
• Local numbers for any or all Tru Countries, making it easy for contacts to stay in touch without footing international call charges

 
With two thirds of U.S. organizations saying they have lost business through not staying in touch with colleagues or clients when abroad³, the new Elite plans enable businesses to strike a balance between cost cutting and staying connected.

Geraldine Wilson, CEO of Tru, said: “Our mission is to help businesses around the world to thrive by removing the high charges associated with using mobile devices abroad. We’re always asked how a carrier can remove roaming rates across the globe, and whether using us requires a change in behaviour.  With Tru there are no codes to dial, no SIMs to swap or complex call back systems. We are a full GSM service which doesn’t punish you for doing business abroad – it’s as simple as that.”

Tru Countries are currently United Kingdom, Australia and the U.S., with Hong Kong, Spain and Netherlands coming soon. Outside of Tru Countries, customers can purchase additional bundles of European voice minutes spanning 30 countries and data only bundles usable across the entire Tru Network. Elsewhere, Tru offers competitive international calling and roaming rates in over 220 countries worldwide.

Tru will expand to over 24 countries in 2012.

Tru for Business Elite tariff table

Plan	Price	Voice minutes*1	SMS	Tru Data (MB)*2	Euro Voice minutes*
Essential	$35	0	0	0	0
Elite 450	$74	450	250	40	100
Elite 800	$137	800	400	75	200
Elite 1500	$210	1500	750	500	500

For more information on Tru’s business services, visit www.truphone.com/business.

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¹ As at January 2011: Australia, UK, USA. Hong Kong, Netherlands, Spain coming soon.

²Compared with published standard operator business rates.

³ Survey by Vanson Bourne for Tru, July 2010.

About Tru

Tru is the world’s first global mobile network, helping people and businesses around the world thrive. We provide communications services that save them money and simplify their lives.

Founded in 2006, the company uses innovation to drive convenience up and costs down. The company’s flagship GSM service, Tru, helps international business by charging local rates instead of roaming rates, and low cost international calls, in a growing number of countries throughout the world. Tru offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges. 

The company is also a pioneer in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including Blackberry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

 

Tru Appoints Gary S. Cohen as General Manager and Senior Vice President of Tru Americas

Tru (formerly known as Truphone), the world's first global mobile network, today announced that it has appointed Gary S. Cohen as general manager and senior vice president of Tru Americas. Cohen's appointment is key to the company's expansion in the United States as it works to establish itself as the carrier of choice for frequent international business travelers.

Tru's cellular plans offer business travelers local rates for calls, texts and data in a growing number of countries across the world. Tru offers customers the unique option to have local mobile numbers for all or any of the countries it operates in, all on one SIM.  

Cohen, who was most recently Managing Director in Lenovo's Global Sales Organization, joins Tru with more than 25 years of experience in technology and telecommunications.  He has led global Sales and Service organizations for companies ranging from the Fortune 500 to early and later-stage startups.  Prior to Lenovo, Cohen  served as SVP Sales & Services at Motricity Inc., before that  as VP, Enterprise Markets at Nextel Corp. Cohen began his career at IBM, where he was a Business Unit Executive in the Telecommunications and Media Industry Group.

"Gary is the perfect choice to lead Tru in the U.S. His proven sales leadership experience and work with large multinationals and SMEs will be invaluable to us," said Geraldine Wilson, CEO of Tru. "We are really excited to have him onboard as we spread awareness and drive sales of our GSM service, which offers international business travelers an end to crippling mobile roaming charges."

"Tru is the most straightforward and compelling value proposition I have seen in wireless," said Cohen. "No other mobile carrier provides this type of service. For the international traveler, the savings are enormous and immediate. Being with Tru means no need to carry multiple phones, change SIM cards, or curtail voice or data usage anymore.  We'll offer one solution, one device, for home and abroad."

As the expectation for employees to be in touch 24/7 increases, voice and data bill shock is a growing concern for small and large businesses alike. A recent survey by Tru showed that half of business travelers checked email less when abroad in an effort to cut costs, with half saying they believed they had lost business as a result.

Tru provides the perfect cellular solution for U.S. based international business travelers. The GSM SIM-based cellular service removes high voice, data and SMS roaming charges across its multi-country network, while providing significant savings across Europe and over 220 countries worldwide.

For further information please visit www.truphone.com/business.

About Tru

Tru is the world's first global mobile network, helping people and businesses around the world thrive. We provide communications services that save them money and simplify their lives.

Founded in 2006, the company uses innovation to drive convenience up and costs down. The company's flagship GSM service, Tru, helps international business by charging local rates instead of roaming rates, and low cost international calls, in a growing number of countries throughout the world. Tru offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges.  

The company is also a pioneer in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including BlackBerry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

Tru Rates Now Available in Australia

Brings an end to high roaming charges between the US, UK and Australia

LONDON (DEC. 14, 2010) – Tru, the world’s first global mobile network (dba Truphone), has expanded its local rates and local number proposition to Australia. Starting today, both business and pre-pay customers of Tru’s GSM service in the UK and US will benefit from paying only local rates instead of roaming rates for all calls and texts to and within Australia, as well as local data rates when roaming within the country.

In an industry first, Tru’s network now offers customers the option to have three local mobile numbers for the UK, US and Australia on one SIM card, allowing friends and business contacts based in those countries to reach them wherever they are without paying the cost of an international call.

Australia is the third country to be added to Tru’s network, and the company plans to roll out an additional 20 countries by 2012.

Tru Pre-Pay local rates in Australia:

• Calls within Australia: 22 cents per minute versus standard operator rates of $1.69 = savings of 87 percent[1]
• Calls back home to the US: 17 cents/minute mobile or landline versus standard operator rates of $1.69= average savings of 90 percent[2]
• Data Usage: 8 cents per MB versus $15 per MB charge with standard operator rates = over 99 percent savings[3]

Tru has also just launched three Inter continental bundles, allowing its post-pay business customers to purchase standard tariffs, including minutes for the UK, US, Europe and now Australia. For more information please visit http://www.truphone.com/business.

Geraldine Wilson, CEO of Tru, said: “Nearly three quarters of businesses are telling us that they feel roaming charges are unaffordable, and many consumers are telling us that they switch off their phones altogether to avoid getting stung by their operator when they’re abroad. Tru provides the perfect solution. We only charge local rates for incoming and outgoing calls, and data when roaming - without any complex call back system or change to user behaviour. Starting today, customers can make calls in and between Australia, the UK and the US, with average savings of up to 75 percent.”

The service solves the pressure felt by 68 percent of UK business travellers and 78 percent of US business travellers to use their mobile phone less when abroad due to the high cost of both outgoing and incoming calls and data, according to a recent survey by Vanson Bourne for Tru.

With nearly half of employees surveyed in the UK and even more in the US having lost business through not being able to stay in touch with colleagues or clients, Tru For You significantly eases the pain of international roaming charges.

Tru offers customers four key benefits:

• Local voice, text and data rates in all Tru countries (currently Australia, the UK and the US)
• Local numbers in the three countries all on one SIM: so colleagues, customers, friends and family in those countries can reach you wherever you are without paying the cost of an international call
• Incoming calls at local prices in all Tru countries
• Low-cost international calls from Tru countries, and great roaming rates in over 220 countries: offering savings of more than 50 percent over standard mobile operator charges

For those countries where Tru does not have operator agreements, Tru offers competitive roaming charges.

Tru is provided by global mobile network operator Truphone (www.truphone.com), which recently unveiled a new look and feel led by a website re-design and updated branding.

 

[1] Compared to AT&T Standard Roaming Rates

[2] Compared to AT&T Standard Roaming Rates

[3] Compared to AT&T Standard Roaming Rates

-ends-

About Tru

Tru is the world’s first global mobile network, helping people and businesses around the world thrive. We provide communications services that save them money and simplify their lives.

Founded in 2006, the company uses innovation to drive convenience up and costs down. The company’s flagship GSM service, Tru, helps international business by charging local rates instead of roaming rates, and low cost international calls, in a growing number of countries throughout the world. Tru offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges.  

The company is also a pioneer in the mobile VoIP space. It launched the first downloadable mobile VoIP app for Nokia in 2006 and has since been the first on the iPhone, iPod and iPad devices.  Tru supports all leading mobile platforms and devices including Blackberry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

 

For more information, please visit www.truphone.com.

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[1] Compared to AT&T Standard Roaming Rates

Truphone unveils ‘Tru’: A brand new look and feel

LONDON, 3rd December 2010 – Truphone, the global mobile network which brings an end to the pain of international roaming, today unveiled a brand new look and feel for the company, led by a website re-design and updated branding which includes a new logo, website, and corporate identity.

The new challenger brand ‘Tru’, the world’s first global mobile network, stands out from the price-led clutter of traditional mobile networks with a series of bold statements, designed to encourage customers to re-think the convention that doing business internationally means footing exorbitant mobile phone charges.

Its strap line ‘the world’s first global mobile network’ has been developed to bring to life the company’s mission to offer borderless, global pricing that allows customers to use their mobiles just as they would at home  wherever they are in the world.

The business focused mobile operator offers local rates instead of roaming rates, and low cost international calls, in a growing number of countries throughout the world, and has today launched the first European and Inter-Continental bundled minute tariffs. Tru offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges.  

Geraldine Wilson, CEO, Tru said: “We are absolutely focused on business solutions for travellers, and to carve a space in this market we need a new attitude to cut through the noise. There is no reason for operators to charge the earth the second you step off the plane. Being ‘Tru’ emphasises our commitment to our customers, in this case, our commitment to providing a solution for those who are fed up with being taken advantage of to stay in touch when they are abroad.”

The announcement comes at the same time as the introduction of the company’s new Tru Business European and inter-continental standard bundled minute tariffs and the announcement of the availability of the company’s award-winning VoIP service as a downloadable application for desktops and laptops, expanding the number of ways in which the company allows people to stay in touch conveniently and at low cost.

For more information on the company’s Tru for Business GSM service, and its Tru Apps, visit www.truphone.com/ or http://www.truphone.com/Business.

Truphone expands its suite of applications to the desktop and laptop

 
Now allows Mac, Windows and Linux Users to talk and text wherever they are at lowest possible cost

LONDON, 3rd December 2010 – Truphone, the global mobile network, today announced that its award-winning mobile VoIP service is now available for desktops and laptops. The new desktop application has been unveiled at the same time as the company’s new brand name Tru and its refreshed website.

Tru’s new desktop application can be easily downloaded from www.truphone.com/applications allowing customers to stay in touch with the people that matter to them using voice, instant messenger or SMS text messaging, for free or at low cost, using their device’s Internet connection.

Tru’s customers will be able to transfer their PC calls seamlessly onto their mobile phones, providing the ultimate in convenience and allowing customers to stay connected wherever they are.

The launch of Tru App for Desktop comes hot on the heels of Tru’s new calling plans, offering rates that are 60% cheaper than its competitors across its top 30 calling destinations. The launch is part of the company’s strategy to allow customers to stay connected wherever they are at the lowest possible cost, in whichever way is most convenient to them.

The Tru App for Desktop is compatible on Windows XP/7 and Vista Mac OS X and all major distributions of Linux operating systems, and is based upon the popular features found within the company’s mobile applications, allowing desktop users to:

• Make and receive calls in the most convenient and cost effective way
  • One account across their Tru App for Desktop and Tru App for Mobile account means that incoming calls will ring simultaneously on both the desktop and mobile application, allowing the user to pick up on whichever devices is most convenient

• Transfer your call from the PC to your mobile so that you can keep moving whilst talking
• Purchase an incoming number for your Tru account so that friends can ring you wherever you are  

• Keep in touch with contacts from all their social networks in one place:  

• Integrate all their social and personal networks including Tru's TruFriends, Skype, Facebook, AIM, GoogleTalk, MSN, with real-time updates and synchronisation between devices

• See who is online at a glance
  • Determine online status and presence of other Tru users, and assign your own avatar

• Share documents and files by dragging and dropping directly into the app

 

“Our customers can now enjoy all the benefits of Tru on their desktops and laptops, as well as their mobile device, so they can stay in touch for free or very low cost, regardless of their location,” said Geraldine Wilson, CEO, Tru.  “It can often be more convenient to call over the desktop when in a Wi-Fi location such as a hotel room, and our new Tru App for Desktop converges our expertise in mobile telephony with the personal computer, delivering a top notch calling experience wherever you are.”

The launch expands the company’s portfolio of popular mobile calling applications for the iPhone, iPod, iPad, Android, Nokia and RIM Blackberry devices, allowing users to continue their conversation whether they are at their PC or on the move.

For further information on Tru’s applications and new pricing structure go to www.truphone.com.

Tru set the standard for mobile VoIP in 2006 by enabling people to make free or low cost calls using Wi-Fi on their mobile phones for the first time. The company was the first to introduce Wi-Fi calling on the iPhone in 2007 and the first to launch a calling application for the Apple iPad. Since 2006, Tru has innovated and expanded its services to include a full GSM offering. Tru, the first global mobile network, brings an end to the pain of international roaming by providing consumers with local rates and local numbers in a growing number of countries throughout the world, all on one SIM.

For more information on the desktop application, or to try it for yourself, visit www.truphone.com

  

 

International Mobile Calling Bills For U.S. Businesses Get Less Shocking

Truphone Rolls Out Three Months of Free Calling, Texting and Data In the U.K.

New York and London (Oct. 2010): U.S. businesses whose executives are regularly working in or traveling to the U.K., and throughout Europe, are being offered relief from the high cost of international roaming rates by Truphone, the world’s first global mobile network.

 Until the end of the year, companies can have a taste of doing international business without the fear of international “bill shock.” Truphone is offering free calls, text and data services while in the U.K. through Dec. 31 on its Truphone Local Anywhere cellular service. The service also offers savings when roaming across the rest of Europe with in country and international calling rates for U.S. customers priced as if they were based in the U.K.

 Truphone’s Local Anywhere service provides all the conveniences and costs savings of local country mobile phone plans while eliminating high roaming rates for calls, text or data.  The service works around the globe, on one SIM card, and allows subscribers to easily port their existing U.S. phone numbers over and buy local numbers in Truphone countries – currently U.S. and U.K., with Australia to follow within weeks. No matter which phone number they are dialed or texted on, customers benefit from one mailbox and one account, making SIM swapping a thing of the past.

 Chris Moss, chief marketing officer, Truphone, says: “Many people think that such a great deal is too good to be true – which is exactly why we’ve launched this offer for the last few months of the year. We want customers to try our service and experience the benefits first hand – it really needn’t be that international business means a crippling cell phone bill – we need to challenge the status quo.”

 According to a recent survey of U.S. businesses by Vanson Bourne, commissioned by Truphone, more than 75 percent of employees are under pressure to reduce their mobile communications spending, with nearly 60 percent saying they make fewer or shorter phone calls as a result. The effects of this are reduced customer service and potential loss of business.

 “We provide up to 80 percent cost savings on phone bills when you travel to the U.K. and other Truphone countries, and the option to have local numbers in the countries most frequently visited, without any change in calling behavior. Business travelers can avoid using complex dial back systems, carrying calling cards, or simply not using their phone,” said Ken Nathan, Sales Director, Truphone. ”When the business traveler compares their old phone bills with their statement from Truphone, they’ll quickly realize how much money they’ve been wasting with traditional carriers’ roaming plans. Truphone Local Anywhere simplifies international business communications around the world.”

 The promotional offer includes:

• Free calls, text and data when you travel in the U.K. until Dec. 31
• Available on 12 and 24-month contracts
• Local rates for calls and data in Truphone countries (currently U.S. and U.K. with Australia to follow within weeks)
• Local rates to receive calls in your other Truphone countries (e.g. often free)
• Save over 80 percent on international calls from Truphone countries
• Competitive roaming charges elsewhere with savings from 30-60 percent

 All Truphone Local Anywhere plans deliver lower roaming rates year-round for in country and international calling when in Europe and around the globe, in addition to the free calling, texting and data while in the U.K. until the Dec. 31.

 For more information on the business plans offered by Truphone and the Local Anywhere service, please visit http://www.truphone.com, email Truphone business@truphone.com or simply call toll free +1-888-883-9002.

 About Truphone

Truphone is dedicated to people with international lifestyles, providing them with communications services that save them money and simplify their lives. Founded in 2006, the company uses innovation to drive convenience up and costs down.

The company’s flagship product, Truphone Local Anywhere, brings an end to the pain of high roaming charges, and international travellers’ need to carry multiple phones or SIMs for each country. The Truphone Local Anywhere service provides users unique phone numbers for each place they spend time – creating a local presence and eliminating the need for friends, families and colleagues to make costly international calls to communicate.

Truphone firsts include: downloadable apps that enable Smartphones and other mobile devices to make free and low cost calls over Wi-Fi networks; intelligent mobile technology that make every call local; and more.

Truphone applications and Truphone Local Anywhere support all leading mobile platforms and devices including Blackberry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

 

Tired of Paying Exorbitant Rates for Phone Calls During Fashion Week?

 

Accessorize with Truphone Local Anywhere's™ Mini Prices & Maxi Savings when in the U.K. this Fall

Local Numbers, Local Rates Mean Everyone's Always Local & Every Call is a Local Call

LONDON, Sept. 8 -- Traveling to London for Fashion Week? With one in three people saying they switch their mobiles off when abroad rather than come back to astronomical bills, Truphone presents the most essential fashion accessory for Autumn: a service that provides a savings of more than 90 percent on mobile phone bills when roaming!

Truphone Local Anywhere™ acts as a replacement to regular mobile phone services that works on any unlocked phone. It allows you to have a local U.S. and U.K. number on one SIM, making it easier, more convenient and economical to stay in touch with people back home and when roaming the runways. Data and SMSs are also charged at local rates – providing huge savings on standard operator charges.

With Truphone Local Anywhere, during Fashion Week you can:

• Call your peers in London for only 10c a minute vs 1.50 pounds sterling standard operator charges
• Ask colleagues and friends back in the States to call your U.S. number to reach you in the U.K., removing the need for them to pay extortionate roaming charges
• Keep up to date with emails, Facebook and Google maps without worrying about the cost of data.

Local Numbers, Local Rates Mean Everyone's Always Local and Every Call is a Local Call

The Local Anywhere SIM is available now to British Airways customers as part of BA's in-flight shopping service and through www.truphone.com.

Truphone Local Anywhere also provides a great solution for any size business, helping companies cut business communications cost by up to 85 percent when traveling to the U.K. from the U.S. It just takes one phone call to Truphone's B2B team to start saving immediately. 888-883-9002

NOTES TO EDITORS

With Local Anywhere, customers in the U.S. and the U.K. can take advantage of four main benefits:

• Local calling rates in both countries: With Truphone Local Anywhere, international travelers enjoy rates that are a fraction of standard roaming fees. For example, AT&T subscribers roaming in the U.K. pay between 99 cents and $1.29 per minute, depending on their calling plans, but a Truphone Local Anywhere subscriber pays only 12 cents per minute with Truphone Local Rates.
• Local contact numbers in Truphone countries: Local numbers mean people can call you on your mobile at local rates for them – at no cost to you.
• Low-cost international calling: Great rates to make international calls at home or abroad, offering savings of up to 90 per cent over standard mobile operator charges.
• Low-cost roaming: Great rates when roaming in non-Truphone countries offering savings of up to 40 per cent over standard mobile operator charges.
  

Truphone Local Anywhere combines the flexibility of a pre-paid calling plan, roaming-less low-cost domestic and international calling with the feeling of convenience both home and abroad. It is an all-in-one solution that replaces a standard operator's SIM in an unlocked GSM phone, making it the only phone service you'll ever need.

• Other benefits of Truphone Local Anywhere include:
  • The ability to manage Caller ID the world over, displaying a local number wherever you are
  • Savings of up to 80 per cent on roaming charges when visiting non-Truphone Local Anywhere countries
  • An option to keep your existing phone number by moving it over to the Truphone
    

Truphone Local Anywhere follows the success of the company's award-winning applications for the iPhone, iPod touch, iPad, BlackBerry, Nokia and Android devices. Truphone continues to transform the world of mobile communications with the aim of allowing people to use their phones how and when they want, whether at home or abroad, for voice, text or data, without the fear of the forthcoming bill. 

About Truphone™

Truphone is dedicated to people with international lifestyles, providing them with communications services that save them money and simplify their lives.

Founded in 2006, the company uses innovation to drive convenience up and costs down. Truphone firsts include: downloadable apps that enable Smartphones and other mobile devices to make free and low cost calls over Wi-Fi networks; intelligent mobile technology that makes every call local; and more.

The company's flagship product, Truphone Local Anywhere, brings an end to international travelers' need to carry multiple phones or SIMs for each country. The Truphone Local Anywhere service provides users unique phone numbers for each place they spend time – creating a local presence and eliminating the need for friends, families and colleagues to make costly international calls to communicate.

Truphone applications and Truphone Local Anywhere support all leading mobile platforms and devices including BlackBerry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.