Integrates CRM, Intelligent Routing So Users See History of
Interactions With Callers
SAN FRANCISCO – April 19, 2010 —Ringio, a new
company founded by a group of long-time SaaS and Telephony Executives, today
launched a new service for small and mid-sized businesses that brings them a
combination of CRM and telephony functionality that until now has been
available only through call centers and enterprise-level telephony systems.
Introduced at the Emerging Communications
Conference & Awards (eComm 2010)
here, Ringio’s Rich Calling service
presents calls together with their contextual details, either through the
service’s desktop client or through its mobile version, which also debuted
today for Android-based smart phones.
In studying the needs of
SMBs closely, the Ringio team developed Rich Calling as a software as a service
(SaaS) with an emphasis on affordability, ease of setup and elegance of
presentation on users’ screens – whether desktop or mobile devices. Ringio can be set up in
minutes and works with users’ current phones, including mobile devices, with no
additional hardware or software required.
“We
define ‘rich calling’ as bringing a telephone call and relevant information
about the caller together at the same time to enrich communication and
information sharing, and – most important -- to accelerate
speed-to-satisfaction,” said Ringio
Co-founder and Chairman Michael Zirngibl.
“By tapping into the cloud
for customer data, we bring everything that’s important about the caller to the
top of your mind – in real time,” he said. “As you take or make a call, you can
draw upon the collective notes of everyone in your organization who has dealt
with this person. This helps you to connect with customers much more
efficiently, professionally and meaningfully than SMBs typically are able to
do.”
Ringio’s intelligent
call-routing technology, also part of the service, helps direct the caller to
the right employee in the organization at the start. If he or she needs to
transfer the caller to a colleague, the person handling the call can tell
whether that co-worker is available at that moment. “This kind of real-time
visibility also known as ‘presence’ resolves issues quickly, avoids dumping
customers into what they call ‘voice mail jail,’ and produces well-informed,
coordinated responses that close the sale or solve the caller’s problem,”
Zirngibl added.
Ringio is launching the service’s own integrated
call-control and screen-pop client for the PC, Mac desktop or Linux. Through
the client, users view and add to a growing company store of customer
information about contacts as they handle calls. Ringio also automatically
retrieves and synchronizes records built using Google’s Contacts database, and
plans are under way to integrate Ringio with Salesforce.com, the best known of
hosted CRM packages, by later this summer.
The service will be provided directly to business
customers through www.ringio.com; pricing
starts at $99 per month for four users, with additional users at $25 per month.
Ringio is considering distribution partnerships and invites inquiry via partners@ringio.com.
Backed by a group of angel
investors, the new company is the brainchild of three co-founders and longtime
colleagues with a track record of successful software innovations in the area
of hosted IVR and call center technologies.
‘Rich Calling’ details
Users can accept or redirect
incoming calls as they appear on the screen; Ringio then completes the call to
the user’s desired 10-digit phone number or sends it to voice mail. If users
are not logged into the system, they can still receive calls on the Ringio
number; in that case, an audio caller ID gives them the same screening options.
Ringio’s intelligent
call-routing functionality is being provided by Voxeo, a longtime platform host
with an extensive history in IVR and convergent communications.
"Ringio clearly
demonstrates the power of cloud communications to integrate hosted services
from different providers," said Dan York, Voxeo's Director of
Conversations. "By combining voice with presence and CRM systems on
Voxeo's global, carrier-grade hosted platform, Ringio enables businesses to
deliver a superior customer experience."
For more information, visit www.ringio.com, follow Ringio at http://twitter.com/ringiorocks or
take a tour at http://www.ringio.com/tour/.