Comunicano

In Store Solutions HD and HQ Webcams

 

Three New FREETALK Webcams Provide Skype Users with True High-Definition Video Calling and True High-Quality Video Calling, Starting at Just $40

FREETALK HD Webcams deliver true high definition video calling via Skype; HQ Everyman Webcam is market-leading technology priced far below comparable products

 

Las Vegas (Jan. 5, 2010) — In Store Solutions today launched two new Skype Certified™ HD webcams, the FREETALK^® TALK-7170 HD PRO and the TALK-7181 HD PRO PLUS. Both webcams enable true high definition video (720p) when used together with Skype 4.2 for Windows. In Store Solutions today also launched the FREETALK^® HQ Everyman Webcam TALK-7140, a new, distinctive and value-priced webcam that allows users to access High Quality Video using Skype at an unmatched low price.

 

To further accelerate sales of its line of Skype Certified products, In Store Solutions worked with Skype to develop the FREETALK HD webcams, which address one of the major hindrances to achieving HD video calling on PCs. The high definition video capabilities of the FREETALK HD webcams are powered by an onboard chip that eliminates the need for additional processing by the computer running the Skype application, enabling superior video conversations between people.

 

Targeted at consumers, the HD PRO comes with two built-in microphones and is suitable for one-to-one high-definition video calling over Skype. The HD PRO PLUS is the high-definition solution perfect for road warriors or businesses that are looking for low-cost videoconferencing. The four built-in professional cardioid microphones enable a four meter audio pickup, which, together with Skype’s beamforming algorithm, deliver crystal clear voice quality and help improve echo canceling performance.

 

The FREETALK HD webcams use H.264 video compression technology to create the most pristine video quality available today, when used with a fast broadband connection (800 Kbps symmetrical bandwidth or higher) and a computer with a 1.8 Ghz dual-core processor. For HD video calls in both directions, there should ideally be a similar set up on both ends. The FREETALK HD PRO webcam costs $120 and the FREETALK HD PRO PLUS costs $140. Both webcams will be available as of March 2010 for quick and efficient purchase through the Skype Shop, which is run by In Store Solutions.

 

“Together with Skype, In Store Solutions recognized the need that Skype users have for High Quality Video, but at a far lower price,” said In Store Solutions COO Craig Smith. “Together with Skype, we have created the FREETALK HQ Everyman Webcam to directly address the many Skype users who are using video calling for the very first time and are looking for a low-cost, but high quality webcam.”

 

In Store Solutions also worked with Skype to develop the FREETALK HQ Everyman Webcam. Delivering true VGA video, this webcam outperforms the competition in its price category and joins only a handful of other webcams to have been certified by Skype to deliver against the High Quality Video requirements. FREETALK has, once again, brought to market a best-of-breed Everyman product, at a price far below products of comparable quality.

 

The FREETALK HQ Everyman Webcam is available for immediate purchase through the Skype Shop. The revolutionary low price of $40 follows the lead of its stable mate, the FREETALK Everyman headset, currently available for $23, which has already sold more than 100,000 units in four months and is expected to sell more than 250,000 units in 2010 via the Skype Shop.

 

 “Skype is working closely with In Store Solutions to develop new, exciting products under the FREETALK brand that can serve the growing worldwide community of Skype users,” said Manrique Brenes, Skype's director of business development and product management for consumer electronics. “The availability of these new webcams through the Skype Shop will make High Definition and High Quality Video calling accessible to Skype users around the globe.”

 

Product specifications for the HD Webcams include:

•       5 megapixel HD sensor

•       High performance optical lens

•       24-bit true color depth

•       Auto Exposure and Auto White Balance

•       Manual focus capability for personalized focal setting

•       HD video encoding at resolutions up to 1280x720 at 30 frames per second in H.264 format

•       Less network bandwidth and CPU cycles required for HD video calls

•       Two or four professional directional cardioid microphones together with Skype’s beamforming algorithm provide crystal clear voice quality

•       Skype Certified encoding camera to enable HD-quality Skype video calling on a PC

•       Universal clip enabling attachment to a wide range of displays and monitors

 

Product specifications for the HQ Webcam include:

·       High performance optical lens

·       24-bit true color depth

·       Auto Exposure and Auto White Balance

·       Auto Focus capability

·       Supports resolution up to 640x480 through Skype (true VGA)

·       Skype Certified High Quality camera

·       Universal clip enabling attachment to a wide range of displays and monitors

 

For more information about FREETALK HD Webcam and FREETALK HQ Everyman Webcam or to order a unit, visit http://www.skype.com/shop. Skype for Windows 4.2 beta is available as a free download from www.skype.com/download/skype/windows/beta/.

 

About In Store Solutions

In Store Solutions is a channel innovator that enables manufacturers and service providers to regain control of their brands and leapfrog the inefficiencies of legacy distribution. Utilizing its high-performance web commerce platform, In Store Solutions enables companies to quickly implement their own branded online stores and sell across borders to over 181 countries, in 44 currencies and 41 languages – all through a single licensing agreement.

 

In Store Solutions then merchandizes those stores, with synergistic products and cross-selling opportunities, all without sacrificing the primary brand’s supremacy. Additionally, the company’s “imagineering” team identifies new and untapped market opportunities while creating product innovations specifically designed to leverage and extend its clients’ brands.

 

Come see what we’ve got In Store, for you.

 

About Skype

Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Every day, people everywhere also use Skype to make low-cost calls to landlines and mobiles. Download Skype to your computer or mobile phone at skype.com.

 

Access to a broadband Internet connection is required. Skype is not a replacement for traditional telephone service and cannot be used for emergency calling.

 

Skype, associated trademarks and logos and the “S” symbol are trademarks of Skype Limited.

 

# # #

Contact:

Sue Huss, for In Store Solutions

sue.huss@comunicano.com

+1 619-379-4396

Why In Store Solutions’ Newest Webcams Debuting at CES are Harbingers of a Year of Dramatic Video Advancements

    

    In Store Solutions aims to sell more than a half

    million Skype Certified™ webcams in 2010,

It will also introduce truly new kinds of video products under the FREETALK brand

 

Las Vegas (Jan. 5, 2010) — Today’s In Store Solutions launch of three new Skype Certified™ webcams, the FREETALK® TALK-7170 HD PRO, and the TALK-7181 HD PRO PLUS HD webcams, and the FREETALK^® HQ Everyman Webcam TALK-7140, reveals the first hints of its plan to introduce a series of remarkable new consumer and business videoconferencing products this year – transforming what consumers and prosumers can do.

In Store Solutions worked with Skype to develop the FREETALK HD and Everyman HQ webcams, which address significant unmet needs of Skype users around the world. The FREETALK HD webcams support true high definition video when used with Skype 4.2 for Windows, and the Everyman HQ webcam brings to market this leading technology at a fraction of the price of comparable products. Thus, the transformation has begun in what consumers and business professionals can expect in quality, function, and price.

“This year, we’ll introduce major new product concepts in videoconferencing,” said In Store Solutions COO Craig Smith. “The products we’re introducing with a major television manufacturer and for other plug-and-play platforms represent a sea change in what users can expect from videoconferencing products in their living rooms, offices and even when they travel, all at affordable price points that are astonishingly low compared to 2009 price points.”

The FREETALK webcams are available for purchase by Skype’s more than 520 million registered users through the Skype Shop, which is run by In Store Solutions.

Targeted at consumers, the HD PRO comes with two built-in microphones and is suitable for one-to-one high-definition video calling over Skype. The HD PRO PLUS is the high-definition solution perfect for road warriors or businesses that are looking for low-cost videoconferencing. The four built-in professional cardioid microphones enable a four meter audio pickup, which, together with Skype’s beamforming algorithm, deliver crystal clear voice quality and help improve echo canceling performance.

The FREETALK HD Webcams use H.264 video compression technology to create the most pristine video quality available today, when used with a fast broadband connection (800 Kbps symmetrical bandwidth or higher) and a computer with a 1.8 Ghz dual-core processor. For HD video calls in both directions, there should ideally be a similar set up on both ends. The FREETALK HD PRO webcam costs $120 and the FREETALK HD PRO PLUS costs $140. Both webcams will be available as of March 2010 for quick, efficient purchase through the Skype Shop.

The FREETALK HQ Everyman webcam is also available through the Skype Shop. The revolutionary low price of $40 follows the lead of its stable mate, the FREETALK Everyman headset, currently available for $23, which has already sold more than 100,000 units in just over four months and is expected to sell more than 250,000 units in 2010 via the Skype Shop.

“In Store Solutions excels at providing Skype accessories that meet the demands of Skype users around the world,” said Manrique Brenes, Skype's director of business development and product management for consumer electronics. “The new FREETALK HD webcams are a perfect example of it delivering a product that combines great design with outstanding quality, at prices that are accessible to a large portion of Skype users.”

For more information about FREETALK HD Webcam and the Everyman HQ Webcam or to order a unit, visit http://www.skype.com/shop. Skype for Windows 4.2 beta is available as a free download from www.skype.com/download/skype/windows/beta/.

About In Store Solutions

In Store Solutions is a channel innovator that enables manufacturers and service providers to regain control of their brands and leapfrog the inefficiencies of legacy distribution.  Utilizing its high-performance web commerce platform, In Store Solutions enables companies to quickly implement their own branded online stores and sell across borders to over 181 countries, in 44 currencies and 41 languages – all through a single licensing agreement.

In Store Solutions then merchandizes those stores, with synergistic products and cross-selling opportunities, all without sacrificing the primary brand’s supremacy.  Additionally, the company’s “imagineering” team identifies new and untapped market opportunities while creating product innovations specifically designed to leverage and extend its clients’ brands.

Come see what we’ve got In Store, for you.

 

About Skype

Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Every day, people everywhere also use Skype to make low-cost calls to landlines and mobiles. Download Skype to your computer or mobile phone at skype.com.

Access to a broadband Internet connection is required. Skype is not a replacement for traditional telephone service and cannot be used for emergency calling.

Skype, associated trademarks and logos and the “S” symbol are trademarks of Skype Limited.

 

# # #

Contact:

Sue Huss, for In Store Solutions

sue.huss@comunicano.com

+1 619-379-4396