CHICAGO —September 1, 2010
— Ifbyphone,
an industry leading customer interaction company, today announced SourceTrak, a
new suite of Call Tracking tools that enable marketers to measure phone
conversions, optimize ad spend and demonstrate ROI for any size campaign. Using
SourceTrak marketers can now track, qualify and route calls from traditional
ads as well as PPC, SEO and Social Media.
“Marketers have always
struggled to track offline conversations, and Ifbyphone’s latest Call Tracking
software addresses the challenge of helping them determine where their
advertising dollars are being best spent,” said Irv Shapiro CEO of Ifbyphone.
“With SourceTrak, we’re offering multiple technologies, appropriate for
campaigns of any size, for marketers to measure results and route calls.”
SourceTrak offers marketers
4 options for Call Tracking:
SourceTrak Basic
With SourceTrak Basic, marketers
place a unique phone number on an advertisement (e.g. radio, direct mail,
billboard) and can view real-time reports including data on call time, call
duration, caller name, caller number, and more.
SourceTrak Dynamic
With SourceTrack Dynamic,
online marketers can measure offline phone conversions.
Dynamically assigned phone
numbers are displayed on a website based on the referral source of the traffic
(i.e. keyword, search engine, or pay-per-click ad). A business can then
customize the routing for each unique phone number and view real-time reports
online.
SourceTrak Dynamic Groups
To accommodate larger online
marketing campaigns, SourceTrak Dynamic Groups supports tracking more traffic
sources with less phone numbers by grouping traffic sources and phone numbers
into shared groups. This provides a more cost-effective and data-rich solution,
while still offering marketers control over unique call routing for each group.
SourceTrak Session
SourceTrak Session enables
marketers to track an unlimited number of keywords, domains, or pay-per-click
ads without predefining traffic sources. This solution also offers the ability
to track online conversions with minimal setup.
“For businesses that have
multiple revenue channels where online marketing efforts can drive offline
sales, Ifbyphone’s call tracking allows us to better associate revenue to the
attributing source,” said Brad Henry, Manager of Web Marketing Services Beacon
Technologies. “By having better ROI data by channel we make smarter decisions
and make our advertising dollars work more effectively.”
More Than Call Tracking
Beyond Call Tracking,
Ifbyphone also enables marketers to:
·
Customize call routing
by schedule, geography or percentage
·
Direct calls to a
virtual call center with agents using traditional phones anywhere in the world
·
Create custom voice
dialogs to qualify callers based on the ad they saw
·
Record all phone calls
to measure call quality
·
Integrate Call Tracking
data with Google Analytics
·
Tie call data into
Customer Relationship Management (CRM) software
·
Whisper, or announce, a
custom message to the person answering the phone calls (e.g. “This is a call from
your website page ABC”)
To learn more about
Ifbyphone’s SourceTrack
Call Tracking Software, including Call Tracking
Numbers, PPC
Call Tracking, and SEO
Call Tracking, visit www.ifbyphone.com.
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About Ifbyphone
Ifbyphone, a leading provider of Voice Applications
for Customer Interactions, helps businesses reduce costs and improve customer
satisfaction by automating call handling and management with solutions for
outbound notifications, call tracking and analytics, voice self-service and
virtual call centers. For more information about how Ifbyphone helps businesses
manage, measure and automate phone calls, visit www.ifbyphone.com.